All words are mine — graphic design by other talented creatives.

COACH PRIME Sunglasses

⟣ The Story ⟢

The release of the inaugural Blenders x COACH PRIME ‘PRIME 21’ sunglasses created arguably the greatest viral moment of the 2023 American sports season. For 2024, I was asked to build upon the narrative I created the year prior, portraying ‘PRIME 21’ as an extension of Deion Sanders’ personality …

Unabashedly confident. Unbelievably stylish. And undeniably original.